The EASTON CRITERIUM is one of the Lehigh Valley’s premier sporting events, transforming downtown Easton into a high-energy, closed-course cycling race that draws thousands of spectators, athletes, and visitors from across the region. Featuring elite and amateur racers, fast-paced competition, and a festival-style atmosphere, the Criterium delivers unmatched visibility and engagement in the heart of the city.

Sponsoring the EASTON CRITERIUM places your brand front and center with a diverse, active, and highly engaged audience through on-course branding, media exposure, digital promotion, and on-site activation opportunities. Beyond race day, sponsorship supports downtown vibrancy, tourism, and Easton’s growing reputation as a destination for major athletic and community events—aligning your brand with speed, endurance, and community impact.